The Commercial Cafe approached us to develop a cohesive suite of printed materials for their range of jams, plus window posters and in‑cafe display signage. Our brief was to create packaging and point‑of‑sale items that reflect the café’s character while ensuring a consistent visual identity across all touchpoints.
We began by incorporating an artist’s painting of the cafe into the jam label designs, using the venue’s signature green and cream palette as the foundation for every piece. This approach extends to the window posters and internal displays, unifying the look and reinforcing brand recognition for customers both inside and outside the café.
