Kirsty, The Dog Lassie, approached us while launching her mobile dog grooming business, looking for branding that felt personal, memorable, and true to her personality. From the start, we knew her beloved collie, Duke, had to take centre stage.
We created a fun, playful illustration of Duke that perfectly captures Kirsty’s warm and approachable vibe. The character lends itself beautifully to variation, allowing us to place Duke in different scenarios, like the toothbrush concept, adding a unique and personable touch across her brand.
The final branding translates seamlessly onto her van, creating a bold, eye-catching presence on the road. Instantly recognisable and full of character, it’s a perfect example of how thoughtful branding can bring a business to life.
